our story

Roots of inspiration

In the heart of the desert, a journey began.

At five years old, her family settled in Saudi Arabia, where she discovered her love for the desert and the rich heritage of AL JAZIRAH.

The Bedouin patterns, old mud houses, and mosques captivated the young girl.

 Upon returning to Egypt, she determined to bring the Sahara culture to modern fashion pieces.

Years of exploration

In old Cairo, between brass workshops and leather tanneries, she spent three years of watching and learning.

She carefully selected a team of top-notch craftsmen, ensuring the products meet the highest standard of quality.